Premium Package
(Includes)
- The Basic Package
- The Advanced Package
- The Leadership Talk ActionPlan™ Guide Book
- The prepublication version of Brent's forthcoming book: The Leadership Talk: Motivating People To More Results Faster, (Continually)
As a leader, you live and die by results. Have you ever been asked to get less results? You're always being challenged to get more ... and often with less resources!
But if it were just up to you to get the results, your job would be relatively easy. You'd simply go out and do it. As you well know, leadership is not a do-it-yourself occupation. The most important part of your job is challenging others to get more.
"Most leaders I know of topped out in their careers when they stopped being able to get others to get more — when more was required," Brent Filson
The Premium Package will equip you with the tools for getting more — and not just more, but "more, faster" continually. And it won't involve running faster in the gerbil wheel. In fact, as you'll see in the Package, it involves slowing down and taking action through specific methodologies.
And it begins in The Premium Package with the Leadership Talk.
The Leadership Talk In Brief
You may be wondering how something that is so simple sounding as the Leadership Talk can provide such tremendous benefits. Let me briefly explain what the Leadership Talk is about.
To understand the Leadership Talk and how it can help leaders accomplish these things, it's important to first understand what the Leadership Talk is NOT.
Because, if you think that the Leadership Talk is about any of the following organizational dynamics exclusively, you may misunderstand what it really is and miss out on its unmatched power to get results.
The Leadership Talk is NOT a presentation methodology or a way of talking or a style of leadership. It's a fundamental way of leading that can be woven throughout the daily activities of all your leaders to dramatically increase their results-producing effectiveness.
The Leadership Talk is NOT a training methodology. There are some aspects of training involved teaching it. But it transcends training; and it's return on investment can be far beyond what even the most profitable training methodologies may realize.
The Leadership Talk is NOT an organizational development methodology. Like training, there are OD aspects to the Leadership Talk. But, as you will see when you come to the Princeton Club, it does things in terms of getting results that traditional organizational development cannot do.
Finally, the Leadership Talk is NOT a consulting methodology. There are consulting aspects to it, but it breaks the molds of traditional consulting by having your leaders become your business's own "homegrown" consultants.
THIS IS WHAT THE LEADERSHIP TALK REALLY IS: It's a brand new methodology, a business development methodology that can provide a unique, customized, total solution for your leadership challenges.
In other words, it combines training, organizational development, and consulting to help individuals, teams, and your business as a whole achieve more results faster on a continual basis — more results than are presently being achieved. Results that you may well not otherwise achieve!
"The Leadership Talk" is different from most of the other books on leadership because it shows not only WHAT is important for leaders in motivating people to get results ... but precisely HOW to motivate people and keep them motivated, DAY IN AND DAY OUT FOR MONTHS AND YEARS.
— FURTHERMORE ... it links that motivation to continual increases in results.
"The Leadership Talk" is not an academic discourse written in an ivory tower. The reader gets:
• Proven action triggers: "The Leadership Talk" has been researched and written in the front lines of the marketplace for front line leaders and others who must motivate people to get results.
•
"In my latest assignment I applied his principles to help improve operating margin by over 30 margin points.
— Paul Conroy, Business General Manager, Honeywell Europe
• More results faster, continually. There are three absolutely indispensable questions that readers must constantly ask when facing every leadership challenge. The answers will help readers achieve results that often can be measured, validated, and used as springboards to greater achievements.
• A vital career-booster. One basic change in the readers' thinking that can help them motivate people to be their cause leaders starting now and for the rest of your career.
• Motivational processes. "The Leadership Talk" offers proven processes to quickly get people in the readers' corner and keep them there. It reveals the secrets for transferring their motivation to the people they lead and having those people feel as strongly as the leaders do about the challenges they face.
• Focus and speed. "The Leadership Talk" teaches the reader the difference between right action and wrong action and shows how to quickly zero in on the right results and the right ways to achieve them.
• More enrichment from the readers' leadership and life with a unique, authenticated way of relating to others.
• The Leadership Contract: The secret of developing a "leadership contract" with your employees (and with your customers!) that will insure that they become enthusiastic cause leaders for "continually."
• How to get a "cascading of cause leaders." You won't have to be constantly pushing for results but can direct a surging tide of employee enthusiasm.
• How to transfer your convictions about the necessity for continually getting more results faster to the people you lead ... so they feel as deeply as you do about it — and take committed action to make it happen.
• Focused results. What holds true for measurements, also holds true for focus: Most leaders are focusing on either getting the wrong results or the right results in the wrong ways. At the Princeton Club, you will understand:
• Why the "five paragraph letter" will unmistakably align the results your sales/marketing force aim to achieve directly to your business' goals.
• How to redefine focus so that it becomes a motivational dynamic.
• The 20/60/20 rule, a template for focused action.
• You'll get the requirements of right action; and you'll get the kinds of wrong action to avoid. (Many leaders are consistently challenging people to take the WRONG action.)
• How to get people to take action that simply doesn't adapt to change but actually drives and speeds up change — and helps your organization OWN CHANGE! Which means using change as a results-tool.
• Why the call to action for your Leadership Talk should always result in people taking physical action and how to deliver the call by framing it with their most urgent needs. You'll focus on the precise actions that get results, eliminating extraneous matters. (This can be used as great closing techniques for customers.)
• Powerful action triggers that can be used daily. How to have the people you want to motivate become increasingly action-oriented — not in pockets or in ad hoc, scattershot ways but as total units.
• Motivational Transfer. It is not enough that you, as a leader, are motivated. In fact, your motivation is a given. After all, if you weren't motivated, somebody else would take your place. Here's the key point: Are the people you lead motivated themselves? Furthermore, can they motivate others? And can those others motivate still others? ... and on and on! The critical issue you face in terms of getting more results faster continually is, CAN YOU TRANSFER YOUR MOTIVATION TO OTHERS?
• The three ways to make the Motivational Transfer happen. Those three can be multiplied many times over; so, you'll never run out of arrows for your quiver in going about the important tasks of getting and keeping people motivated.
• The foolproof method of transferring your motivation to others, a method that most leaders haven't even considered. Use it only once or twice a day for a month, and you will see a material increase in your leadership effectiveness.
• How to make Defining Moments the basis of your organizational strategy. When your strategy comes from the heart, your employees (and customers) are more likely to take heartfelt actions.
• The crucial differences between a business strategy and a Leadership Strategy and how a Leadership Strategy may well be the most powerful of the two in terms of helping get more results faster, continually.
• How to develop and implement powerful, interlocking motivational processes.
Investment $299
For The Complete Advanced Package
(Free Shipping & Handling)
Includes:
1. Hardcover book: Executive Speeches: 51 CEOs Tell You How To Do Yours.
2. Hardcover book: Defining Moment: Motivating People To Take Action.
3. Hardcover book: Authority Is A Poor Excuse For Leadership: 325 Maxims on Action Leadership
4. Hardcover book: Results!Results!Results! Getting More Faster
5. Video tape: 4 Steps To Achieving Big Results Now.
6. CD or tape: Radio Interview: The Five Leadership Sins That Torpedo All Careers.
7. The Leadership Talk ActionPlanTM Guide Book
8. The prepublication version of The Leadership Talk: Motivating People To Get More Results Faster, Continually.
Brent's methodologies are so unique and powerful ... (They can be used many times daily throughout one's career.) ... that they help leaders get results that they otherwise could not achieve.
Such results are not marginal — but fundamental, consistent, and extensive. Miss out on my methodologies, and you will miss out on capturing a new realm of results ... and thus miss out on an unmatched career opportunity ... as well as an unmatched opportunity to advance sales/marketing in new and powerful ways.
Plus, you will miss out on methodologies that will be of tremendous benefit to the leaders of all ranks of sales/marketing. The methodologies are powerful in and of themselves when you personally use them. But when they are imparted to other leaders ... when those leaders apply them in their daily jobs and their lives ... the methodologies take a quantum leap in power and importance.
You'll miss out on my methodologies that can help you attract great people to sales and marketing. One group of leaders in General Electric used the methodologies not only as results-tools but also as recruiting tools. A member of the group told me, "All organizations need to attract the best leaders to work for them. We said to leaders we were recruiting that if they wanted to experience the best leadership, they could join us and learn about Brent Filson's leadership."
You'll miss out on a way of life. I have seen many leaders use the methodologies not only on the job but also in their lives outside of work. (For if we don't have the way we lead be also the way we live, we diminish both our leadership and our life.) Bringing the Leadership Talk methodologies to them will be bringing them tools to help them better cope with living.
Make a career commitment ...
(No-Refunds Policy: Please Read Before Purchasing)
Brent Filson's methodologies were not developed in an ivory tower or classroom settings but in the trenches of global marketplaces. For 19 years, they have been working amazingly well for many leaders of all levels and functions. (See Testimonials.) They are not meant for people who want to purchase them just to see what they look like or simply as a tryout. Instead, the methodologies are meant for leaders who take their careers seriously, understand the supremely critical value of leadership in their careers, and are willing to diligently use them in a variety of environments over long periods of time. Purchasing his products means that you are making a career-commitment to using them. The Filson Leadership Group, Inc. does not accept returns (unless due to a physical defect) and will not give refunds.
$299.00
$299.00