Description: Organizational success results from people taking action that achieve results.  Leaders do nothing more important than motivate people to take action for results.  Plain speech triggers action.  These are the propositions on which Brent Filson's new book on motivational speech and leadership stands.  It offers a practice guide to preparing and delivering speeches that motivate people to take action for results, whether informal speeces from a podium or the many informal face-to-face speeches leaders give every day. 

Because leaders must speak effectively to lead effectively, the book also provides a blueprint for a new kind of leadership based not on having to order people to do jobs but instead on having them want to do those jobs. 

In these pages, you will learn: 
• How to make the defining moment work to achieve consistent increases in results.
• How to bring strong conviction to your speech.
• The three vital questions that must be asked before you speak.
• The decisive differences between presenations and speeches.
• Numerous ways to analyze audience in terms of what motivates them to take action.
• The differences between right and wrong action and how to create the right call-to-action.

Author biography: Brent Filson first learned about leadership as a Marine Corps infantry officer. Since then, he has consulted with many hundreds of leaders in top U.S. businesses, published books and articles on leadership, developed motivational leadership strategies, pro-cesses and skill sets, and created and instituted leadership educational and training programs.  He is the author of more than 20 books.  His leadership books have been featured in more than 200 magazines and newspapers and scores of radio and television shows.  He has lectured at Columbia University, MIT, Boston College, Wake Forest University, Williams College, Villanova, and more.
Review 1: "Brent Filson has written a guide to grabbing attention and inspiring action that's a riveting read."
Source of review 1: Duncan Maxwell Anderson, Senior Editor, Success Magazine
Review 2: Brent Filson's new book is a must read for entrepreneurs and CEOs!"
Source of review 2: Joseph Mancuso, founder and CEO of the Center for Entrepreneurial Management
Review 3: "This treasure trove of practical advice is one of the most significant leadership books of our time."
Source of review 3: John Budd, Chairman & CEO of the Omega Group