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"Brent Filson doesn't just teach you how to lead. He inspires you to do it!" —Duncan Maxwell Anderson, Senior Editor, Success Magazine. "What Brent teaches is simple yet profound in its implications. We need to motivate people to choose to be our cause leaders, not have people simply do things. Instead of telling people what you know and want them to do, we need to understand their motivation, tap their emotion, and enlist them as cause leaders to share a dream. I keep Brent's card in my wallet to remind me of the steps in the process. Every Leadership Talk that I give follows this process. I recently used this process to enlist the support in a campaign for corporate giving. As a result we increased the employee participation and realized an increase in the giving rate per employee by 10%. His approach had a positive impact on the results." – David Goodnight, Vice President, Asia/Pacific & Latin America "I've been using Brent Filson's methodologies for more than seven years. And they get results! They not only get results on a tactical level but a strategic level too." – Richard Brown, President & Global General Manager, Fortune 100 Company. |
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Press Room
A New Leadership Course Will Be Launched On The Third Annual "Ides Of March Leadership Talk Day" – The Day Commemorating George Washington's Few Words That Saved America.
Williamstown, MA, March 15: On the third annual Ides Of March Leadership Talk Day, a course detailing how to develop and deliver Leadership Talks will be made public for the first time, says leadership expert, Brent Filson.
Filson, the founder and president of The Filson Leadership Group, Inc., a corporate consultancy says, "The course is the product of my working with thousands of leaders in top corporations worldwide for the past 20 years. For the first time, I'm bringing my Leadership Talk methods to the public, especially individuals and small businesses. They can now learn what many leaders of large corporations know: that using Leadership Talks can get you audacious results."
Filson says that it's fitting he introduce the Leadership Talk course on the third annual Leadership Talk Day. "The day is commemorated because on the Ides of March, 1783, George Washington gave a Leadership Talk to his officers that saved America from catastrophe. His heartfelt words may be more important than the battles of Saratoga and Yorktown; for the officers of the Continental Army had gathered in a log hut to vote on overthrowing the Continental Congress and installing a military government The troops were on the verge of rebellion. Most of them had not been paid in several years and their promised pensions were not forthcoming. Washington unexpectedly entered the hut and gave a speech denouncing the vote."
"To bolster his case, he began reading a letter he recently received from a member of the Continental Congress. Then he hesitated and drew out a spectacle case from his coat. Few officers had ever seen him put on spectacles. Usually a severely formal man, he said, in a voice softened with apology: 'Gentlemen, you will permit me to put on my spectacles, for I have not only grown gray but almost blind in the service of my country.'"
As Maj. Samuel Shaw, who was present, wrote in his journal, "There was something so natural, so unaffected in this appeal as rendered it superior to the most studied oratory. It forced its way to the heart, and you might see sensibility moisten every eye."
After Washington left, the officers unanimously voted to "continue to have unshaken confidence in the justice of the Congress and their country ...." The result was that the Continental Army later disbanded peacefully, paving the way for the Constitutional Convention..
Filson says it wasn't just Washington's speech that stopped the rebellion in its tracks. More importantly, it was his heartfelt Leadership Talk beginning with, "Gentlemen, you will permit me ...."
"Speeches and presentations communicate information," says Filson. "Leadership Talks do something more: They not only communicate information, they also establish deep, human, emotional connections with audiences -- connections that notably boost the influence of leaders. The point is that the Leadership Talk isn't only for George Washington in a moment of history. It's for all leaders in all their activities today. My public course will show leaders of all ranks and functions how to give great Leadership Talks daily."
More on Brent Filsonís leadership systems: http://www.actionleadership.com
More on the Leadership Talk Course: http://www.theleadershiptalk.com
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The author of 23 books, Brent Filson's latest books are THE LEADERSHIP TALK: THE GREATEST LEADERSHIP TOOL and 101 WAYS TO GIVE GREAT LEADERSHIP TALKS.
Filson first learned about leadership as a Marine Corps rifle platoon commander. For the past 20 years, as a civilian, he has helped thousands of leaders in major companies worldwide achieve sizable and continual increases in results. He has published many books and hundreds of articles on leadership, developed motivational leadership strategies and created and instituted leadership educational and training programs. He has lectured at Columbia University, M.I.T., Wake Forest, Villanova and many other universities. Recently, he has conducted more than 125 radio interviews dealing with the Leadership Talk.
"Brent Filson is one of the most talented communicators in the world. If you want to learn to motivate two, two hundred, or two thousand people, his lectures and seminars are a must!"- Joseph Mancuso, CEO, Center for Entrepreneurial Management
413-458-4403
brent@actionleadership.com
www.actionleadership.com
For scheduling: BRENT FILSON at 413-458-4403 or pr@actionleadership.com
