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CONTACT
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"Brent Filson doesn't just teach you how to lead. He inspires you to do it!" —Duncan Maxwell Anderson, Senior Editor, Success Magazine. "What Brent teaches is simple yet profound in its implications. We need to motivate people to choose to be our cause leaders, not have people simply do things. Instead of telling people what you know and want them to do, we need to understand their motivation, tap their emotion, and enlist them as cause leaders to share a dream. I keep Brent's card in my wallet to remind me of the steps in the process. Every Leadership Talk that I give follows this process. I recently used this process to enlist the support in a campaign for corporate giving. As a result we increased the employee participation and realized an increase in the giving rate per employee by 10%. His approach had a positive impact on the results." – David Goodnight, Vice President, Asia/Pacific & Latin America "I've been using Brent Filson's methodologies for more than seven years. And they get results! They not only get results on a tactical level but a strategic level too." – Richard Brown, President & Global General Manager, Fortune 100 Company. |
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Press Room
FOR IMMEDIATE RELEASENew business leadership book:
Contact: Brent Filson 413-458-4403, brent @actionleadership.com
Most Business Leaders Are Clueless
About Communicating Well!
"They're Screwing Up Their Jobs And Careers By Constantly Making A Single Communication Mistake Every Day", Says Leadership Expert In His Latest Book.
Williamstown, MA, 1/20/2005: Despite living in a Golden Age of communication technology -- faxes, e-mails, the Internet, etc. -- business leaders are stuck in the Stone Age when it comes getting their messages across, according to Brent Filson, founder and president of The Filson Leadership Group, Inc.
Filson, who has worked with thousands of business leaders worldwide during the past 21 years, says: "The vast majority of business leaders I've encountered are repeatedly doing one thing that screws up their jobs and careers. They're giving presentations and speeches, not Leadership Talks!"
The Leadership Talk is described in Brent's recently published book, The Leadership Talk: The Greatest Leadership Tool.
In defining the Leadership Talk, Filson says there is a hierarchy of verbal persuasion when it comes to business Leadership. "The lowest levels are speeches and presentations, which primarily communicate information. The highest and most effective level is the Leadership Talk. The Leadership Talk does something much more than simply get information across, it has the leader establish a deep, human, emotional connection with the audience. Its in the realm of that connection that business leaders get the best results."
The book is the product of his two decades consulting with leaders of all ranks and functions in top companies worldwide. It offers:
- A clear, compelling differentiation between presentations/speeches and Leadership Talks It gets leaders saying the right things at the right time in the right ways.
- Specific ways to weave Leadership Talks into the leaderís day to day activities. Leaders will dramatically increase their effectiveness.
- A simple, practical process to transfer the leaderís motivation to the people so they feel as strongly as the leader about the challenges they face. No more confusion about how to precisely inspire individuals and groups they lead.
- One basic change in a leaderís thinking that can transform his/her career. When leaders think in this new way, they get people taking action that gets big results.
- Three indispensable questions a leader can ask when facing every leadership challenge. Just asking and answering these three questions many daily is better for the advancement of oneís career than a Harvard MBA!
The author of 23 books, Brent Filson first learned about leadership as a Marine Corps rifle platoon commander. For the past 20 years, as a civilian, he has helped thousands of leaders in major companies worldwide achieve sizable and continual increases in results. He has published many books and hundreds of articles on leadership, developed motivational leadership strategies and created and instituted leadership educational and training programs. He has lectured at Columbia University, M.I.T., Wake Forest, Villanova and many other universities. Recently, he has conducted more than 125 radio interviews dealing with the Leadership Talk.
"Brent Filson is one of the most talented communicators in the world. If you want to learn to motivate two, two hundred, or two thousand people, his lectures and seminars are a must!" - Joseph Mancuso, CEO, Center for Entrepreneurial Management
Call or e-mail to arrange for an interview or obtain review copies of Brent's books: The Leadership Talk: The Greatest Leadership Tool and 101 Ways To Give Great Leadership Talks. 413-458-4403.
brent@actionleadership.com www.actionleadership.com
For scheduling: BRENT FILSON at 413-458-4403 or pr@actionleadership.com
