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"Brent Filson doesn't just teach you how to lead. He inspires you to do it!" —Duncan Maxwell Anderson, Senior Editor, Success Magazine.
"What Brent teaches is simple yet profound in its implications. We need to motivate people to choose to be our cause leaders, not have people simply do things. Instead of telling people what you know and want them to do, we need to understand their motivation, tap their emotion, and enlist them as cause leaders to share a dream. I keep Brent's card in my wallet to remind me of the steps in the process. Every Leadership Talk that I give follows this process. I recently used this process to enlist the support in a campaign for corporate giving. As a result we increased the employee participation and realized an increase in the giving rate per employee by 10%. His approach had a positive impact on the results."
– David Goodnight, Vice President, Asia/Pacific & Latin America
"I've been using Brent Filson's methodologies for more than seven years. And they get results! They not only get results on a tactical level but a strategic level too."
– Richard Brown, President & Global General Manager, Fortune 100 Company.
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Press Room
"The Leader's Fallacy May Prove Howard Dean's Undoing," Leadership Authority Says.
Williamstown, MA, 2/21/2005: Howard Dean's tenure as chairman of the Democratic National Committee will be fleeting unless he avoids a common leadership trap, asserts Brent Filson, founder and president of The Filson Leadership Group, Inc.
Filson who has worked with more than two thousand leaders worldwide during the past 21 years calls the trap the Leader's Fallacy.
Filson says that leaders adhere to the Leader's Fallacy when they believe their enthusiasm for a particular leadership challenge is automatically reciprocated by the people they lead.
"In leadership, automatic reciprocity is an illusion," says Filson. "Howard Dean is a case in point. He certainly was motivated when he uttered the Dean Screech during the Democratic primary. But that display of motivation turned off a lot of people and caused his candidacy to fizzle."
Filson says the Leader's Fallacy looms large as Dean leads the DNC. "Sure, he's motivated to extend the Democrats reach into the grassroots of our nation's electorate and turn red states into blue. But his motivation isn't really the issue. It's a given. After all, if he's not motivated, he shouldn't be leading the DNC. Here is the real issue, and I wonder if Dean and his lieutenants at the DNC get it: Can he transfer his motivation to large segments of American voters, especially turned-off Democrats and even some Republicans, so they become as motivated as he is about Democratic values?
Filson asserts there is a simple, powerful antidote for the Leader's Fallacy. He's been teaching it to leaders of all ranks and functions worldwide. It's the Leadership Talk.
"Many leaders fall into the clutches of the Leader's Fallacy when they give speeches and presentations. Speeches and presentations simply communicate information. There's another, far more effective means of leadership communication. That's the Leadership Talk. Unlike speeches and presentations, the Leadership Talk helps the leader forge deep, human, emotional connections with audiences. Establishing such connections with grassroots voters is absolutely necessary for Democrats' success.
"To give a Leadership Talk, a leader must first answer yes to three simple questions: "Do you know what the audience needs? Can you transfer your deep believe to others so they believe as strongly as you do about the challenges you face? And can you have that audience take ardent action that gets results?" If a leader says no to any one of those questions, he/she can't give a Leadership Talk.
"If Dean and the Democrats want to reverse the Republican tide and reach voters' hearts and minds in Americaís heartland, they must trash their speeches and presentations and start giving Leadership Talks. They must have the Leadership Talk be a cornerstone of the DNC communications strategies. They must get thousands of Democratic cause leaders out in the hinterland constantly giving Leadership Talks. Otherwise, they'll be victims of the Leader's Fallacy – confused about how come they personally are so pumped up, so motivated on one hand, and yet are failing so miserably on the other."
413-458-4403
brent@actionleadership.com
www.actionleadership.com
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