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"Brent Filson doesn't just teach you how to lead. He inspires you to do it!" —Duncan Maxwell Anderson, Senior Editor, Success Magazine. "What Brent teaches is simple yet profound in its implications. We need to motivate people to choose to be our cause leaders, not have people simply do things. Instead of telling people what you know and want them to do, we need to understand their motivation, tap their emotion, and enlist them as cause leaders to share a dream. I keep Brent's card in my wallet to remind me of the steps in the process. Every Leadership Talk that I give follows this process. I recently used this process to enlist the support in a campaign for corporate giving. As a result we increased the employee participation and realized an increase in the giving rate per employee by 10%. His approach had a positive impact on the results." – David Goodnight, Vice President, Asia/Pacific & Latin America "I've been using Brent Filson's methodologies for more than seven years. And they get results! They not only get results on a tactical level but a strategic level too." – Richard Brown, President & Global General Manager, Fortune 100 Company. |
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Press Room
FOR IMMEDIATE RELEASE
New business leadership book:
Contact: Brent Filson 413-458-4403, brent @actionleadership.com
St. Valentine’s Day Tie-In
February 14, 2005
Contact: Brent Filson 413-458-4403, brent@actionleadership.com
“On St. Valentine’s Day, Woo Your Sweetheart With Chocolates, Roses ... AND A Leadership Talk,” Says Leadership Authority.
A noted leadership authority offers a new wrinkle for lovers on St. Valentine’s Day.
Brent Filson, founder and president of The Filson Leadership Group, Inc., says, “Along with chocolates and roses, lovers should also give a Leadership Talk.”
Filson, who has worked with thousands of leaders worldwide for the past 21 years, describes the Leadership Talk as a boon for leaders of all ranks and functions in their jobs -- and in their personal lives.
“Giving Leadership Talks helps leaders get a lot more results in organizations. Leaders see how much more effective as motivational tools Leadership Talks are than speeches and presentations. But in teaching the Leadership Talk, I’ve been surprised to find that many leaders are using it convincingly outside their jobs in their personal relationships.”
Filson describes the difference between speeches and presentations on one hand and Leadership Talks on the other: “Speeches and presentations communicate information. But Leadership Talks have you establish a deep, human, emotional connection with your audience. That human connection is important in getting great results in your job; but it is also important in getting great results in your personal life -- even your love life. I’m still a little surprised to be saying this; but it’s been borne out in the experience of so many people: If you want to win or sustain the affections of a loved one, a Leadership Talk may just make it happen.
“At first glance, it may seem that mixing leadership and love is like mixing apples and oranges. But great leadership and love share common elements. For one thing, when you are wooing your lover, you may be taking the lead. And for another, using a Leadership Talk, you’re fostering a into a deep, heartfelt relationship -- as great leadership often does.”
Filson offers tips on giving that special Leadership Talk on Valentine’s Day. “Before you speak, simply ask three questions: Do you know the needs of your lover? Can you bring deep belief to the relationship? And can you have your lover take action? If you say ‘no’ to any one of those questions, you can’t give a Leadership Talk. The questions apply to lovers as well. To foster a deep, human emotional relationship, you must know what they need, you must be able to ground that relationship in your deep belief, and finally, you must have that person take specific action. But the questions are not meant to be stumbling blocks to your Leadership Talk but stepping stones. If you answer ‘no’, step back and as sess your situation. Think through what you might say so that you can ‘yes’ to each question. Then speak. Give a Leadership Talk. And, by the way, don’t forget the chocolates and roses.”
Call or e-mail to arrange for an interview or obtain review copies of Brent's books: The Leadership Talk: The Greatest Leadership Tool and 101 Ways To Give Great Leadership Talks.
413-458-4403
brent@actionleadership.com
www.actionleadership.com
For scheduling: BRENT FILSON at 413-458-4403 or pr@actionleadership.com
