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"Brent Filson doesn't just teach you how to lead. He inspires you to do it!" —Duncan Maxwell Anderson, Senior Editor, Success Magazine. "What Brent teaches is simple yet profound in its implications. We need to motivate people to choose to be our cause leaders, not have people simply do things. Instead of telling people what you know and want them to do, we need to understand their motivation, tap their emotion, and enlist them as cause leaders to share a dream. I keep Brent's card in my wallet to remind me of the steps in the process. Every Leadership Talk that I give follows this process. I recently used this process to enlist the support in a campaign for corporate giving. As a result we increased the employee participation and realized an increase in the giving rate per employee by 10%. His approach had a positive impact on the results." – David Goodnight, Vice President, Asia/Pacific & Latin America "I've been using Brent Filson's methodologies for more than seven years. And they get results! They not only get results on a tactical level but a strategic level too." – Richard Brown, President & Global General Manager, Fortune 100 Company. |
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Brent Filson’s Leadership Programs
The objectives of The Leadership Talk™ Seminars are clear and simple: to help the participant achieve a stream of more results faster on a continual basis — starting right after the completion of the seminar and for the rest of the participant’s career.
The basic package is a 35-day unit of progressive learning and application. There are four parts to this unit. The fifth part takes place during the following year.
•Part One, in which the participant learns the tools of motivating people to get results, is covered in the first two days.
•Part Two, in which the participant applies those tools to get more results in a specific Initiative, is covered in the 35 days following the seminar.
•Part Three, in which the participant translates the motivating-for-results actions into organizational ventures through the Results Process™, is covered in the one-day Follow-up at the end of the 35 days.
•Part Four, in which the results are validated, a new Initiative is selected and a Memorandum of Results is compiled.
•Part Five, in which the participant’s progress in achieving significant increases in results through The Leadership Talk™ and the Results Process™ is monitored and evaluated during the year after the Follow-up.
Part One: The Leadership Talk: Motivating People To Get Results seminar takes place in two-days, during which the participant learns a powerful philosophy of leadership and tools to translate that philosophy into action that gets results.
To accomplish this, we focus on a results-centered issue facing the participant. Since such issues are people issues, that issue takes the form of a speech or a talk that the participant plans to give soon to an audience of one or more people. The objective: Motivate that audience to take action that gets sizable results.
This is not a speech or presentation course but a leadership course. It recognizes that, as a leader, the participant does nothing more important than motivate people to get results and that much of that motivation happens during the many face-to-face interactions the participant has with others each day. By analyzing the one talk, the participant learns how to analyze the many leadership interactions he/she engages in now and for years to come.
Part Two: The 35-day Increased-Results Initiative is based on the participant selecting a specific Initiative to get sizable increases in results and then using The Leadership Talk™ daily to actually achieve those results.
Part Three: Getting More Results Faster Continually is the one-day Follow-up session. It is conducted some 35 days after the Part One session. Whereas in Part One, the participant learns how to motivate individuals and teams, Part Two takes the motivational dynamic to an organizational level. This is done through the Results Process™, described in detail in Brent’s book, Results!Results!Results! Getting More Faster. By using the Process, the participant learns ways to develop, throughout his/her career, results-producing motivational strategies, processes, and process systems.
Part Four: The participant selects a new Initiative to be completed in the coming months. The results that they achieved on their first Initiatives are compiled and The Filson Leadership Group, Inc. puts together a Memorandum of Results analyzing those results.
Part Five: The participant is monitored and evaluated as he/she applies The Leadership Talk and the Results Process back on the job. The results that the participant achieves are collected, validated and communicated throughout the organization. The initial monitoring takes place for one year but can last longer.
DETAILS OF PART ONE
OBJECTIVES:
To enable the participants to learn The Leadership Talk™ principles and processes, tackle crucial leadership challenges facing them now, and link those issues to achieving increases in hard, measurable results.
Those processes can then be used to meet other results-based challenges the day following the seminar and for the rest of their careers.
Participants learn how to:
* Motivate colleagues and customers alike . . . without gimmicks, rewards and punishments . . . and keep them motivated to achieve continuous streams of more results, faster.
* Create results-oriented teams.
* Apply daily the processes of The Leadership Talk™ as described in my books Defining Moment: Motivating People To Take Action and Results!Results!Results!
* Be change leaders who motivate others to lead change for results.
OVERVIEW:
The seminar recognizes that business success is about people getting results, that leaders do nothing more important than motivate people to lead others to take action to get results, and that face-to-face speech is the trigger for action.
Participants learn new and powerful insights into Action, Leadership and Motivation and processes to put those insights immediately to work so they can continually get more results, faster.
The seminar is highly interactive. Each participant will focus on a single important leadership issue. Since leadership issues are people issues, and since people issues are motivational issues, the issue that they bring to the seminar will take the form of an audience that they must soon motivate to get results.
The audience might be one person, two people, twenty people or more. Each participant will use the Three-trigger Motivational Process to analyze a talk they will give to that audience.
This is not a speech or presentation course but a leadership course. It recognizes that the participants, as leaders, do nothing more important than motivate people to be change leaders for results and that much of that motivation happens during the 15 or more talks, dialogues, and other kinds of face-to-face interactions that they have with others each day.
In analyzing the one talk, they will be learning how to analyze the many that they will subsequently give throughout their careers.
SEMINAR STRUCTURE:
1: Participants describe their leadership challenges and begin to learn ways to tackle those challenges and achieve their management objectives through The Leadership Talk™. They learn the crucial differences between the presentation and The Leadership Talk and how, during the seminar, they will focus on developing one Leadership Talk — which they will eventually give not just in the seminar but when they return to their work environment. The three basic questions (and triggers) of The Leadership Talk are introduced: Do you know what the audience needs? Do you believe deeply in what you are saying? And what action do you want the audience to take?
The first question/trigger — What does the audience need? — is analyzed by using the eight triggers of audience motivation as described in Defining Moment.
Participants analyze the motivational needs of the audience they intend to speak to.
2: The second trigger — What is the speaker's deep belief? — is analyzed by using the "Defining Moment" technique. The importance of the Defining Moment, characteristics of the Defining Moment, and ways in which to develop the Defining Moment for daily leadership interactions are discussed.
Participants work individually on developing their Defining Moment and then pair off and communicate their defining moment to each other.
Participants link their Defining Moments to their audiences' needs.
3: The third trigger — What action must that audience take? — is discussed. The need for action in leadership and right and wrong kinds of action are examined.
Participants learn how to provide a shared vision/dream and milestones to get to that vision/dream and how to package their call-to-action.
They learn how to put their Leadership Talk together, using the Process steps and flow chart in the workbook.
4: They give The Leadership Talk using the seminar participants as the audience they will eventually speak to. They critique The Leadership Talks of the other participants. They finally give their Leadership Talk in an interactive, Q&A type setting.
RESULTS:
The power of the seminars comes from the experience the participants have. The experience is simply this: They change what they say to their audience. Having learned The Leadership Talk's motivational processes, they come to understand that they will say something altogether different to their audience than what they would have said if they had not taken the seminar. That change, that experience, is the seed of powerful leadership transformation. For they have gained the insights and skills to change what they will say to people daily. And in changing what they say to people, people will change what they do for them, hour by hour, day by day, month by month. Using The Leadership Talk™’s principles and processes continually, the seminar-graduates will be consistently motivating people to motivate others to get results.
SUMMARY:
The seminar gives the participants fundamentally new insights into team-building, strategy development, process creation, motivation, action, results, and leadership. The participants can then put those insights into action many times during the day, every day, throughout their careers — for significant increases in hard, measured results.
DETAILS OF PART TWO
OBJECTIVES:
To enable the participants to use the tools they learned to get significant increases in their business results.
OVERVIEW:
The participants select individual Initiatives that they work on with the tools for some 35 days. Here are a few focal points of strong Initiatives: speed, productivity, operations efficiencies, sales-closes, sales leads, sales to new customers, failure prevention, health and safety, quality, training, logistics, marketing targets, new revenue streams, sales erosion, price, cost reductions, demand flow activities and technologies, inventory turns, cycle time reductions, materials and parts management.
RESULTS:
By employing the tools consistently to a specific Initiative, the participants should get hard, measured increases in their business results, increases that often translate to significant returns on investment.
DETAILS OF PART THREE
OBJECTIVES:
To have the participants translate the motivational tools and skills they learned during the past 35 days to get significant increases in organizational results.
OVERVIEW:
After putting the tools of motivational leadership which they learned in Part One into action for 35 days through a business Initiative to get increases in hard, measured results, the participants then reconvene in a one-day Follow-up.
The objective of the Follow-up is to help the participants achieve more-results-faster on a continual basis through the uses of The Leadership Talk™ and the Results Process™.
During the Follow-up, the participants:
— review and evaluate The Leadership Talk they gave after the seminar.
— review and evaluate their Leadership Talk activities and results, especially in regard to the Initiative that they developed and worked on.
— develop ways, within the context of The Leadership Talk™, to help them obtain more-results- faster continually.
— are introduced to the Results Process™ and some of its key drivers as they are described in Brent Filson’s book Results!Results!Results! Getting More Faster.
— select and develop new Initiatives for more-results-faster on a continual basis.
— position themselves to make The Leadership Talk™ and the Results Process™ a career-long, life-long endeavor.
The Follow-up has seven sessions:
Session 1: A review and evaluation of their Leadership Talk.
Session 2: A review and evaluation of their 35-day Initiative.
Session 3: The instruction on the Results Process™ and a few of its key drivers.
Session 4: The drafting of a Follow-up, Five-paragraph Letter.
Session 5: The selection of one or more new Initiatives.
Session 6: The application of The Leadership Talk™ and the Results Process™ to the Initiatives.
Session 7: The send-off — a career plan and a life plan.
Instruction methodology: The participants learn new concepts. They understand those concepts as they are applied to a specific example. They apply the concepts to their 35-day Initiative. They apply the concepts to a new Initiative. The participants are encouraged to lead discussions and teach one another.
DETAILS OF PART FOUR
OBJECTIVES:
To insure that the participant applies The Leadership Talk™ and the Results Process™ throughout the ensuing year to achieve more results faster on a continual basis.
OVERVIEW:
The participant completes a one-page Validation Report on the completion of the Follow-up Day. The Validation Report is designed to account for the measurable results the participant has achieved, to monitor progress of Initiatives and of the participant’s leadership skills and activities, and to evaluate how the Initiatives are tied to the participant’s career and to the overall results the company needs.
RESULTS:
The Validation Reports are added to a Memorandum of Results compiled by The Filson Leadership Group, which analyzes the results achieved during the 35-day session.
DETAILS OF PART FIVE
OBJECTIVES:
To insure that the participants use The Leadership Talk over the coming year to achieve a continuous stream of more results faster continually.
RESULTS:
This one-year period following the Follow-up is the most important time of all. Participant Validation Reports are completed three months, six months and one year later. The results achieved should be closely and rigorously observed and communicated to upper management. As more participants become Action Leaders and a critical mass of such leaders grows in the organization, the multiplying effect of results will become readily apparent and can then be brought to the attention of boards of directors, investors and other key groups.
SUMMARY OF ALL FIVE PARTS
Upon completing the Follow-up, the participants will have a sound grounding in The Leadership Talk™. In doing so, they will have learned the fundamentals of motivating others to take action for results, will have applied those fundamentals to developing and accomplishing at least two specific business Initiatives for increases in hard measured results, and will have positioned themselves to apply those fundamentals to all their business challenges throughout their careers. Participants seeking to broaden and deepen their understanding of The Leadership Talk™ and the Results Process™ are eligible, once having completed the Follow-up, to enroll in a Train-the-Leader course to be certified to teach The Leadership Talk™ on a formal basis.