Re: How You And Your Clients Can Achieve Far More Results Than You’ve Ever Achieved Before. See My $50,000 Guarantee.
Dear Meeting Planner:
“I’m only as good as my last meeting,” is an observation I’ve heard many meeting planners make for the more than two decades.
This observation not only expresses a hard-earned truth but holds a lesson that can boost your job and career in great, new ways.
I call it the “Level 2 Results lesson.”
Perfect Meetings...Or Else!
Companies call me in when they need to get big increases in immediate and long-term results. But it wasn’t always this way. To get where I am, I first had to learn the Level 2 Results lesson the hard way. I learned it back in the 1980s when I was writing speeches as an independent contractor for a group of relentlessly Type A executives. They worked for an ambitious, fast-changing, U.S. conglomerate, becoming renowned for the explosive growth of its stock price. Many of the speeches were given before worldwide meetings of the company’s employees, customers, and clients.
The executives demanded that the meetings be pulled off perfectly in all facets or else ....
You can probably relate to the pressure. I said many times, “I’m only as good as my last speech!” Then came the lesson, and it changed everything -- for me then and possibly for you now.
"The Boss Is On The Line!"
I was sitting in the office of a fire-breather of an executive who was impatiently going over a speech I had just written when his secretary peeked in the door. “The boss is on the line,” she said. The boss was the CEO of the conglomerate, the CEO of later fame and quick-to-fire reputation. Immediately, the executive’s face changed. Putting the phone to his ear, he went from angry, impatient fire-breather to unnerved air-gulper! The fact that he was one person with me and changed to another with the CEO on the line was not what struck me. What really struck me was what the change pointed to: In that moment, I realized he needed two kinds of results.
As a speech writer, I was providing one kind of results for him, results associated with my being an expense item. There were plenty of other speech writers around. If I didn’t get my clients enthusiastic about what I wrote, they’d fire me with enthusiasm.
I realized what the executive really needed wasn’t just a speech writer but the kind of profit-and-loss results that would GET THE CEO OFF HIS BACK!
He needed Level 2 Results.
The Lightning Bug and Lightning
Level 2 Results are those absolutely, indispensable results your clients and their organizations must achieve to succeed.
The lesson was clear: When you are helping your clients get Level 2 Results, you’re not an expense item but their results’ partner. And the difference between our being an expense item and a results’ partner to our clients is the difference between the lightning bug and lightning!
From that day on, I started setting about helping my clients achieve Level 2 Results. To do so, I went on, not just to write speeches, but books and articles and do consulting on results-oriented motivational leadership. Suddenly – or so I’ve been told – I became phenomenally successful.
Level 2 Results can work for you big time. Here’s how: Remember one of your last, great meetings? You had great speakers, great learning, great networking. The participants were motivated and rarin’ to go.
The Meeting Really Starts After The Meeting...
However, did the magic continue back at their jobs? Most importantly, did the meeting help the participants actually get concrete, long term results?
Because it’s back on the job that Level 2 Results seriously kick in ... or not.
Sure, you have to get Level 1 Results. You have to put together a great meeting. That’s a given. But when you combine great Level 1 Results with great Level 2 Results, your value to your clients is unmatched. You’re unbeatable!
Please read about how we together can make both Level 1 and Level 2 results happen consistently.
Let’s change the observation from, “I’m only as good as my last meeting” ... to, “The excellence of the last meeting is still going!” Thanks for your attention.
Sincerely,
Brent Filson
